If you don’t use Google Analytics on a daily basis, it can be difficult to navigate. There are so many paths to choose, so many reports to read, and so little time to study them all. Setting up your Goals, on the other hand, is one of the most significant business KPIs you can monitor. Goals are actions you want your clients to take on your website.
Goals are the most important indicators because they contribute to your company’s growth. Here you go:
Creating a Goal in the Google Analytics
You can create the goals in Google Analytics in the following way:
- At the top of your screen, pick the Admin account.
- There are columns, namely Property, Account, and View.
- Select ‘View’ from the ‘View’ column (the last column).
- At the top of the table, click the red ‘+ New Goal’ button.
- Choose the option for a template.
Selecting the Goal Type
This is the next most important step that allows you to choose the best goal type. Following are some of the top types of goals:
- Destination Pages -Thank you pages and confirmation screens are examples of destination HTML pages that show following landing page downloads or sign-ups.
- Duration – the minimum amount of time you want customers to spend on your website before you count it as a Goal completion.
- Pages/Screens – the number of pages views in a session, for example, a minimum of three pages can be set.
Setting Up Different Goals in the Google Analytics
There are different processes for every goal in Google Analytics. Every type of goal has its unique process. Following we have explained the method of goal tracking for destination goals with Google Analytics:
Setting Up Goal Tracking for Destination Page
This is the page that people visit after they had completed their conversion process. Determine if a monetary value should be established. You must also determine if a goal funnel should be created.
Objective funnels allow you to specify specified points to track how people travel around your site to achieve a specific goal. Simply click ‘Create Goal’ or ‘Save Goal’ to finish your setup. You can use the same process for creating other goals using the services of Google Analytics.
This is how you can set up goal tracking using the services of Google Analytics. Try to follow the same process for other types of goals as well.